The Toronto Raptors are teaming up with Canadian hip hop sensation Drake in an effort to rejuvenate the brand. The basketball franchise who will be celebrating their 20th anniversary during the 2014-2015 season is following suit of the Brooklyn Nets, and looking to the hottest Canuck in the game for assistance. In an effort to rebrand, Drake will be launching a clothing line to commemorate the accomplishments since their expansion back in 1995. This, combined with the news that TO will be hosting the 2016 All Star game are a sure sign good things are on the way for the Raptors.
I for one can’t wait for these changes to take place. Being a Raptors fan from the get go it’s about time our city is put on the map and thought of as a serious contender. It’s a new era Raptors Nation, brace yourselves!